Search Engine Market Shares

This is quite interesting. We have resurrected an old post of ours about Search Engine Market Shares in 2006. So much has changed since then!

Now it currently is something along these lines:

Google 74.24%

Baidu 10.62%

Bing 7.91%

Yahoo !5.68%

Yandex 0.75%

Ask 0.27%

DuckDuckGo 0.20%N

aver 0.11%

AOL 0.05%

Dogpile 0.04%

The below 2006 charts actually show that Google’s dominance has declined over the years, with especially local search engines like Yandex and Baidu gaining significant ground.

It should be noted that below only search engine referral market shares are reported. Which might explain the missing of Yandex and Baidu.

November

Google

Yahoo

MSN

Google Images

AOL

Google News

ASK

Comcast

My Web Search

MSN Live

Froogle

Netscape

Dogpile

Bell South

MyWay

Earthlink

Yahoo Images

Altavista

Google Translate

Google Blogsearch

%

78.2139%

5.9433%

3.9670%

2.8089%

1.8245%

1.0584%

0.7158%

0.5042%

0.3825%

0.3333%

0.3012%

0.2824%

0.2711%

0.2524%

0.2301%

0.2155%

0.1727%

0.1690%

0.0961%

0.0904%

December 1-6

Google

Yahoo

MSN

Google Images

AOL

Ask

Google News

ComCast

MSN Live

My Web Search

Dogpile

Netscape

Bellsouth

Myway

Earthlink

Altavista

Yahoo Images

Froogle

Information

Google Translate

%

78.4278%

6.8320%

3.6513%

2.7128%

1.8007%

0.7319%

0.5046%

0.4975%

0.4131%

0.3957%

0.2967%

0.2850%

0.2494%

0.2300%

0.2022%

0.1930%

0.1534%

0.1387%

0.1057%

0.0962%

 

These were some observations made back then:

Data represents just under 10M search referrals in the period.

Interesting movement in the engines since September Here’s some very quick observations:

  • ASK.com continues to grow. It was at 0.59% in September. (It’s also highly relevant traffic, looking at the data – perhaps the most relevant?)
  • I’m continually shocked at Yahoo’s numbers. They were at 10.2% in September. Where did those searchers go? It will be interesting to see if the rebound in early December continues.
  • MSN is down from 6.09% to 4.0644% (that’s a drop of 33% since September) in our sample.
  • Google’s up, from 78.06% in September; but that’s minor growth. Not enough to account for the drops in MSN or Yahoo!
  • We’ve broken out Google News since September – It was always counted, just not broken out. Interesting to note that the events in November drove a lot of people there, but that volume has dropped considerably since Thanksgiving in the U.S. That does of course reflect a lot of additional traffic to Google since September
  • I have no idea why AOL jumped as much as it did – perhaps they came from Yahoo! or MSN?
  • People STILL use Altavista.
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